Scenario: Sarah owns a coffee shop in Brantford, Ontario.

Describe one type of Consumer Sales Promotion you would recommend for the coffee shop. Please use no more than 2 bullet points for your answer. 1 mark.

Describe one type of Event Sponsorship you would recommend for the coffee shop. Please use no more than 2 bullet points for your answer. 1 mark.

Sarah wants to expand her business by providing catering services to local businesses. Describe one thing Sarah could do in the Prospecting step of personal selling. Please use no more than 2 bullet points for your answer. 1 mark.

Bob receives a personalized email from the coffee shop. The email suggests that Bob visit soon to get 10% savings on new types of cookies and cakes. Bob says this email is an example of advertising. Is Bob correct? Explain your answer in no more than 2 bullet points. 1 mark for correct explanation.