Scenario

Steve Bell worked in hotels for many years.He then changed his occupation and sold sports equipment. Now, after ten years he has decided to go back into the hotel industry - he has built a small Boutique hotel in Queenstown . For the past ten years he has been marketing and selling sports equipment and now had discovered that marketing a hotel is very different.

Q 1.Should Steve Bellconsider people who are not his guests in his overall marketing system in Queenstown (New Zealand)?for exampe steven only need to concentrate on his existing customers or he need to do considering other people who are not in his marketing or attracting new customers or it could be the suppliers. also talking about marketing environment in queenstown and talking about competition or how to cross with the suppliers or how to work with intermediates all these things. Motivate your answer

give reference at the end of this question