Question
Scenario: Suppose that in 2015, a new company called Corpus Christi Cheer Beer begins to produce beer to sell to local restaurants. 1. Describe 2
Scenario: Suppose that in 2015, a new company called "Corpus Christi Cheer Beer" begins to produce beer to sell to local restaurants.
1.Describe 2 ways in which you would expect a company such as Miller to experience economies of scale that Corpus Christi Cheer Beer does not.(2 points)
2.Describe likely economies of scope for a company such as Miller, relative to Corpus Christi Cheer Beer, in:(1 point each)
- Services for buyers
- Purchasing inputs
- Advertising
- Employee contracts
3.What types of learning economies would you would expect Miller to have that Corpus Christi Cheer Beer does not? (2 points)
4.Using concepts from Ch. 2, take a position and argue either FOR or AGAINST diversification of Miller if it is thinking about buying a company that sells "beer nuts."(2 points)
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