Scenario:- The HomeSpot is a major retailer that sells home appliances and products both online as well as physical locations in different stores across the globe. Customer interactions in different formats include those generated on website as well as POS transactions. However, a large part of this data is fragmented and continue to be in silos. This affects the organizations attempts to take into account the customer life time value as well its marketing efforts in the required directions. Imagine you are the analyst from Retail Analytica, an organization that consults for retail companies. You strongly recommend that an appropriate use of analytics and big data can help the organization to overcome the above problem.

a. The marketing team wants to try its luck at rolling out personalized real time product promotions while the shoppers are in the store premises either online or physical. Analyse the business challenge and recommend suitable analytical solution(s).Critically analyse the application of such solutions in various social media functions for the organisation. [25 marks] 1000 words

b. The team that is working on the store-layout is confident that the placement of the products in the store definitely affects sales. However, the team is unable to find out how customers shop before they arrive at a decision. Analyse the business challenge and recommend suitable analytical solution(s) for the same. [25 marks] 1000 words