Scenario To reach sustainable success, business leaders need to disrupt their business continuously. Thus, for companies to stay competitive, they must integrate a culture that embraces technology, which will support new ways to enhance their business model. However, challenges to sustain the business process arise when the company does not have a team of experts that can deal with the day-to-day task of creating new products or services. Based on the concepts learned in the first chapter, answer the following questions. What is innovation? What is Value? Do you think that disruptive innovation generates sustainability?