Scenario

Wanda has been fortunate that her dog treats have sold so well, but she has been reading about small business marketing and is concerned that as her business continues to grow, she may not get the highest return possible from her marketing dollars. Of primary concern is whether she has really identified her customers. In other words, if she doesn't know who her customers are, how can she be certain that they see the value in doing business with Salty Pawz?

1. Begin your post with a summary describing Salty Pawz's customers and the market segment that they represent. Be specific in your description, including demographic information about her customers.
2. Present the value statement you have written for Salty Pawz. Remember that a value statement is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
3. Finally, briefly explain how your value statement helps Wanda
   • identifya want or need the prospective customers who possess thiswant or need,
   • satisfythese customers by deliveringa product or service that addressesthese needs at the time customerswant it,
   • retain customers by creating new opportunities to win customerloyalty and business.