Scenario: While at a business-to-business trade show you meet the CEO of a B2B company operating in the office services and supply space. She mentions that her company currently has a good social media presence and is struggling with deciding whether to go all-in on an influencer marketing program. You immediately say "absolutely'!

Question: She pulls one of her company's memo pads and says... "give me the bullet points why I should and how best to approach it ." You take out your pen... what are your bullet points?