Scenario: You are a Digital Marketing professional, the company you work for is working with an author who wants you and your team to lead the launch of his new book titled, "Leadership for First-Time Managers." The author's main objective is to sell his books to as many customers as possible.

The author has a website, and is open to using other digital media channels. Create a digital marketing plan that specifies how you'll reach the book's target market, identifies which digital media channels and platforms you'll use and explains the strategies you'll be implementing to successfully reach the market and convert them into customers.

QUESTION: How to accomplish the following three things in the digital marketing plan How do you plan to reach them? Think about the touchpoints for different customer journeys and customer lifecycle Effective use and orchestration of various digital media channels Effective use of promotional & engagement tactics