Scenario - You are a Marketing Manager in a company. Your job is to create a marketing plan based on the chosen product below, demonstrating your knowledge and implementation of the SIX CORE principles of marketing. Choose one of the scenario options listed below and develop a marketing plan that you would use to launch your product and 'win' your business over the competition. (The company names are existing, but the product listed that you will be focusing on is a uniquely created, new possibility!)