Scenario - You are a Marketing Manager. Your task is to create a marketing plan based on the chosen product below, demonstrating your knowledge and implementation of the SIX CORE principles of marketing. Choose ONE product listed below and develop a marketing plan that you would use to launch your product and 'win' your business over the competition. *Tentative Launch Date would be Summer 2023 (the mindset of POST -Covid). Location - Toronto, Canada Company Product (When looking at the item, think of who they might be competing against when focusing on their new item/product.) Qatar Airways' "Home away home" in the Air (Private suit equipped with shower facility, etc.) Toronto International Festival of Authors "Zooming" or similar platform for their event - creating live 'in person experiences virtually Toronto Zoo "Sleeping with Animals" (Guestroom experiences surrounded by animals outdoors) One King West Hotel & Residence Toronto Floating Bar

Introduction/Summary of your company, product and vision Incorporate (P.R.I.C.E.) /5 The Competitive Market Analysis What companies do you think you compete against and why? (List 2) How do you compare against your competition - SWOT /6 Principle #1 - The Marketing Concept What is it? What is the value and why it is a good investment for your company to launch? /2 Principle #2 - Satisfying Customer Needs & Wants Explain how this product would satisfy the needs/wants of the target customer. Support your answer with your research/analysis. /4 Principle #3 - Market Segmentation o Define and expand the market segments that you would focus on and why /4 Principle #4 - Marketing Mix Explain how you would incorporate each of the following when creating your strategic marketing plan. Remember to explain why/how/when/where each factor would be used. o Four controllable factors (Product, Price, Place & Promotion) o The uncontrollable factors (PESTLE) /4 /6 Principle #5 - Value and Exchange Process Share how your product will align with the Value/Exchange process. /1 Principle #6 - Product Life Cycle Define your anticipated vision for the Product Life Cycle of your Product according to each step (Introduction, Growth, Maturity, Decline) /4 Reflective Question - Activating your Partnership From a Hospitality/Travel Organization Perspective (Industry Organizations, The Destination Mix and/or Visitor-Resident Interaction), are there any partnerships you could build to further support your product's marketing success? Who would they be, how would they partner, and why would they be an ideal fit with your product/company? /4 Formatting, Spelling, Grammar, Creativity - Overall Professionalism