Question
Scenario: You are a new hired Product Manager for the Tesla Cybertruck, which has been generating a lot of excitement since its announcement. You are
Scenario: You are a new hired Product Manager for the Tesla Cybertruck, which has been generating a lot of excitement since its announcement. You are asked by your boss, Tesla CEO Elon Musk, to now lead the Cybertruck development. Musk would like to know how many Cybertrucks you expect to sell in the first year of launch.
Questions: Please identify who are the customer segments that are likely to buy the Tesla Cybertruck? What are the reasons why they would need a Tesla Cybertruck?
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
