Scenario:

You are currently working at Mystic Hills Real Estate as either a sales representative or property manager. Part of your role includes prospecting and actively marketing yourself within the Mystic Hills area. You want to create a strategy to promote yourself as an industry practitioner of choice to current and prospective clients.

Question:

1. Describe the target market you wish to attract and their expectations for the real estate service you will provide.

2. Create a personal profile for marketing and communication purposes.