Scenario:

You are currently working at Mystic Hills Real Estate as either a sales representative or property manager. Part of your role includes prospecting and actively marketing yourself within the Mystic Hills area. You want to create a strategy to promote yourself as an industry practitioner of choice to current and prospective clients.

1. Describe the target market you wish to attract and their expectations for the real estate service you will provide.

2. Create a personal profile for marketing and communication purposes.