Scenario:

You are currently working at Mystic Hills Real Estate. The agency has both a sales and property management department. You've been assigned the task of reviewing the agency's marketing processes.

1. What are marketing and communication channels?

2. List five outcomes of effective marketing and communication when engaging with agency clients

3. Give three examples of ethical considerations when marketing Mystic Hills Real Estate, their industry practitioners or listed properties.

4. Select four acts from the list below and provide an example for each, illustrating the legal considerations you need to abide by when marketing a property, the agency or yourself as an industry practitioner.

Real Estate and Business Agent's Act 1978

Australian Consumer Law

Fair Trading Act 2010

Spam Act 2003

Do Not Call Register Act 2006

Equal Opportunity Act 1984

5. Select three of the most appropriate marketing and communication channel's to successfully engage with 3 of the identified target audiencebelow:

Facebook business page

Instagram business page

West Australian newspaper

Local community newspaper

Office window display

reiwa.com

Local schools

Local radio station

Target Audience 1 - A couple in their thirtieswho are both professionals

Target Audience 2 - A couple in their forties with two teenage children who both work full time

Target Audience 3 - Aneighty year oldretiredgentlemen