Scenario: You are in charge of recruiting new proposal managers mostly at the intermediate level to staff your rapidly growing company: a chain of franchise pet stores, Pet Arama. You need to hire 2 product managers and 1 assistant project in the next 90 days. You want to attract applicants through your company website. Following is your analysis and purpose statement.

Audience	Prospective product managers
What audience does with the info	Decides whether to apply for job
What audience needs to know	Our business, hiring practices, compensation, job opportunities, and how to apply
Audience's level of knowledge	High
Audience believes you or wants proof	Believe

We welcome experiencedand prospective proposal and sales team applicants(audience) to our site (actor). Here you can learn about Pet Arama (topic), and determine if you want a future with us (outcome). Plus you can follow fivesimple steps (more topic) to apply online (more outcome). 1. How doyour analysis and the purpose statement focus your information gathering? 2. Give an example of data you don't need to gather.

3. Ask who, what, where, when, why, and how to determine what information you gather for your audience.