Scenario: You are now a Marketing Manager of a firm of your choice. Chose any product, service or idea (existing or new) that you can sell into a new market.

This assignment requires students to submit TWO items:

1. A 4- 6 page report on the new product you are planning to launch in a new market. The report must include:

- A title page with logo.

- Target market description.

- Features, Advnatages and Benefits (FAB) of the product to the new market.

- A 4 p's analysis(Product, Price, Place, Promotion) and the position of the product for the new market.

Please make sure the report is 1.5 spacing, 11 pt Calibri or Arial font and cite any sources used with APA style citations.