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Scenario: You are running an A / B test to explore whether allowing customers to select their saved credit card information from a menu increases
Scenario:
You are running an AB test to explore whether allowing customers to select their saved credit card information from a menu increases the number of purchases on your site, compared to a version of your site where customers input their credit card information with each purchase. In your AB test, customers who log on between PM and :PM receive the menubased version, and customers who log on between AM and :AM receive the solely text input version.
What is the independent variable?
Group of answer choices
Time customer logs on
Method of input of credit card
Number of customer purchases
Customer preference
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