Scenario: You are the co-op program coordinator for Seneca. You are tasked with growing the number of businesses that are willing to participate in the Seneca co-op program and employ Seneca students.

This assignment involves the creation of a prospecting campaign. You are required to make a 6-touch prospecting sequence that includes email, LinkedIn and one voice mail. At minimum the attraction campaign should have the following:

Prospecting campaign checklist:

• The ICP (Ideal Client Profile) details at the Organization Level (be sure to include which business sector you will target)
• Details on the specific Buyer Persona you will target (pick one persona you will focus on for this campaign and provide appropriate demographic and psychographic details on this persona)
• A summarized UVP (Unique Value Proposition) for your particular Buyer Persona
• Campaign objectives
• Why Act? Why Now? messaging in each touchpoint
• 6 touch sequence
• At least 1 voice mail script
• Clear value offer aimed at your selected Buyer Persona
• Clear call to action in each message
• Metrics you will track to gauge the success of the campaign
• Represent best practices in email, voice mail and social media outreach

You must submit your work in PowerPoint format. There is no minimum/maximum number of slides.