Question
Scenario: You are the co-op program coordinator for Seneca. You are tasked with growing the number of businesses that are willing to participate in the
Scenario: You are the co-op program coordinator for Seneca. You are tasked with growing the number of businesses that are willing to participate in the Seneca co-op program and employ Seneca students.
This assignment involves the creation of a prospecting campaign. You are required to make a 6-touch prospecting sequence that includes email, LinkedIn and one voice mail. At minimum the attraction campaign should have the following:
Prospecting campaign checklist:
- The ICP (Ideal Client Profile) details at the Organization Level (be sure to include which business sector you will target)
- Details on the specific Buyer Persona you will target (pick one persona you will focus on for this campaign and provide appropriate demographic and psychographic details on this persona)
- A summarized UVP (Unique Value Proposition) for your particular Buyer Persona
- Campaign objectives
- Why Act? Why Now? messaging in each touchpoint
- 6 touch sequence
- At least 1 voice mail script
- Clear value offer aimed at your selected Buyer Persona
- Clear call to action in each message
- Metrics you will track to gauge the success of the campaign
- Represent best practices in email, voice mail and social media outreach
You must submit your work in PowerPoint format. There is no minimum/maximum number of slides.
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