Scenario

You are the owner of a beverage manufacturer whose primary product is Nova Energy Drink. The drink's tagline is 'We will get you there.' Your company is a small business based in Ajman that distributes throughout the GCC. You want to introduce your product to the Asian market, specifically as a 'green' Ajman company, you place a lot of importance on doing good work in the community and being environmentally sustainable.

need to analyze the global market for your beverage and choose one Asian country to which you'll introduce your product. A report based on your analysis and recommendation, and be sure to address each of the following: -

PART A

1.PESTLE analysis to your chosen country.

Part B

2.Barriers to entry into the foreign market. Look at a minimum of one cultural AND one legal or regulatory issue that your product Nova Energy Drink may have in each of the countries you have selected. If these barriers influence your selection of the target market or strategies for entry, discuss potential impact and strategies for either overcoming the barriers or selecting an alternative market.

3.The effects of currency on penetration of these new markets. Identify positive and/or negative factors based on currency exchange. Compare the costs of doing business in your chosen country with the costs of doing business in the Ajman.

4.A brief description of how you will maintain your history as a socially responsible company in these foreign markets, identifying the 'bottom of the pyramid' demographic and how they play into your social responsibility plan. Justify the proposed entry into the chosen country's new markets within the framework of the triple bottom line.

5.Any management infrastructure requirements for entering and maintaining a business presence in these new markets