Scenario

You are the owner of Perigord Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in six regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries.

Question.

Economic forces

Identify these three economic factors in Ukraine (This is the country): GDP per capita (see Reading area), GDP growth rates, and unemployment rate in your chosen country.

Explain why these economic factors represent opportunities or threats to enter this market, depending on the country you choose.