Scenario: You are working for a newly established community services organization. One of the senior managers has asked you to develop a new communication strategy for employees to refer to when using digital media. 

 

Brief: You are to develop a communication plan proposal that outlines the strategy (and any associated protocols to go with it) you will use to provide information to and promote your organization to all future prospective clients. You will need to present this proposal to a group of at least three (3) of your classmates and your trainer.

 

Instructions: 

1. Write a 1-2-page communication plan that addresses the above brief. 

Your plan should follow a logical structure and be written in a formal manner.

Include all of the following aspects outlined below in your plan:

1. Identifying the audience needs and how these will be met
2. The communication objectives and how these will be reached by your strategy
3. Incorporating promotional and communication activities into the plan
4. Setting out how communication will be formulated to customize your message for the needs of your organization
5. Resource and budget requirements (including the possible financial implications and/or return on investment)
6. The possible impacts on competitors (such as similar community service organizations) and stakeholders (such as employees or partners)
7. Determining who will be responsible for which aspect of the plan
8. Any information or resources that will support the implementation (you should prepare and attach these to your plan, if possible. If not, you should indicate how you will access and prepare these resources when implementing the plan.)
9. Deciding on how you will test that the plan has met its objectives including evaluation of the strategy

 

1. Present this plan to a group of at least three (3) people (including your trainer), who will represent the staff of your organization. The people that you present to should be from a diverse range of backgrounds, to reflect a typical workplace. In your presentation, you must outline:
2. The communication strategy and protocols that you have developed
3. How this strategy will be implemented
4. The needs of the company with regard to communication and social media, and how your strategy will meet these needs
5. The standards that will need to be maintained by staff when using these strategies/protocols.