SCENARIO:

You have been appointed as the Project Manager for your chosen organisation and have been tasked with identifying and defining their market research requirements and then developing a market research plan for the Marketing team to approve.

At your initial briefing session, the Marketing Manager has indicated a need for the expansion of the company's Social Media presence. They are however nervous about any major financial investment in Social Media as their main marketing tools until now has been focused on mainstream media including radio, magazines and billboards.

Detailed market and customer usage data regarding Digital and Social Media platforms is therefore required to help them develop an integrated marketing approach as they move into the 2020's.

A budget of $15K has been allocated for this project.

Project Registration

Project Name

The Cupcake Bar Market Research Plan

Project #

TCB0001

Creation Date

22/9/20

Sponsor/Client

The Cupcake Bar

Project Manager

Bobbie Cook

Executive Summary

1 Rationale

To help the Cupcake bar to expand the social media presence

2 Business Drivers

?Quantity of online conversations about the brand

?Quantity of positiveegative mentions for the brand

?Search engine rankings of identified top keywords

?Size of stakeholders groups

?Sizeof the community

?Number of issues resolved

?Variations in online customer mentions, positive and negative

?Referral and recommendations by community members

Key Objectives

?Increase sales by 5% through instagram within the next 3 months

?Increase sales conversation on the instagram by 10% within the next 3 months

?Improve research & development insights by 5 % including facebook and instagram within the next 3 months

Benefits

1. The increase of the numbers of the mentions on social media

2. The increase of the size of the stakeholder groups

3. The increase of the sales through social media

Impacts

?The marketing department need to adjust their marketing strategy

?The Cupcake Bar might need to increase employee because of the higher volume ofproductions than before

?The customer service need to be enhanced

?Facilitate research & development by taking advantage of followers and subscribers to get theirs opinions about the products and services

Project Information

1 Integration Management

?1.1 Methodology

Record the project management methodology to be followed throughout the project.

?1.2 Change Control

Record what formal process will be used to propose, assess and authorise changes in scope.

?1.3 Performance Reporting

Record how performance (achievement, deliverable, completion ...) will be measured and reported.

?1.4 Audit

Record what independent process will be followed to monitor and verify all project related work.

?1.5 Dependencies

Record all related and or inter-dependent projects impacting the performance and delivery of the project.

2 Scope Management

2.1 Deliverables

Deliverables

?Use Facebook Audience Insight to collect and analyze the target market and customer usage data

?Instagram management such as graphic design and customer service which is aimed at improving the exposure to public

2.2 Inclusions

The integrated marketing strategy will implement by both marketing and sales team

2.3 Exclusions

The training of the maintenance and optimization of Instagram and Facebook will not be included after theproject

?2.4 Handover

Record the necessary provisions to ensure the deliverable can be handed over to the sponsor/client on finalisation of the project.

3 Time Management

?3.1 Schedule

Record the details of all stages and tasks (using a work breakdown structure format) required to be performed for the project including calculations, confidence and contingencies.

Schedule all project work using a Gantt chart (bar chart or similar).

?3.2 Milestones

Record all key milestones and or deadlines due throughout the project.

4 Cost Management

?4.1 Budget

Record the amount of funding required for the project.

?4.2 Estimating methodology

Record how have the figures been calculated.

?4.3 Confidence level

Record how accurate these figures are.

?4.4 Contingency

Record if any contingency funds will be required.

?4.5 Source of Funds

Record where the funds will be accessed and the approvals and/or documentation required.

?4.6 Cash Flow

Record the cash flow projection for the project.

5 Human Resource Management

?5.1 Stakeholders

Record the details (role, responsibility, information needs ...) of all stakeholders for the project.

?5.2 Resource Capability

Record the information supporting the resource assignments (hours, rates, availability, training ...) for the project.

Include reference to equipment, facilities and materials where required.

6 Communications Management

?6.1 Organisational Structure

Record the appropriate organisational structure required by the project.

?6.2 Escalation

Record what processes are in place to handle conflict and dispute resolution.

?7 Procurement and Contracts Management

Record all information supporting the decision to make or buy. This should include reference to:

?procurement planning

?solicitation planning

?solicitation

?source selection

?contract administration

?contract close-out.

?8 Risk Management

8.1 Constraints

Record all constraints that will restrict the performance and delivery of the project (and possible treatment strategies).

?8.2 Assumptions

Record all assumptions (accepted as correct) that will impact the performance and delivery of the project.

?8.3 Potential Issues

Record all potential issues impacting the performance and delivery of the project (and possible treatment strategies).

?8.4 Risk

Record all internal and external sources of risk in a risk register, including:

?probability

?consequence

?priority

?strategy

?accountability

?review.

?9 Quality Management

Record all required standards and definitions of quality required by the project.

Record how quality will be designed into the project with reference to:

?quality planning

?quality assurance

?quality control

?quality (continuous) improvement.

Authorisation

?10 Recommendation

Record the recommendation being presented for approval.

? Part only

THE BRIEF: You have been appointed as a Project Manager for your chosen organisation and have been tasked with undertaking a project in order to achieve the specic objectives as outlined by the Marketing Director (your Trainer). A budget of $15K has been allocated for this project. it is expected that as a new Project Manager you will complete your assigned work project in line with the organisation's requirements and project management principles. The worktlow you should adopt to satlsty these requirements will include: 1. Defining the project 2. Developing a project plan 3. Administering and monitoring the project 4. Finalising the project 5. Reviewing the project Based on your selected project management topic you are now required to complete the following Assessment tasks: ASSESSMENT TASK 1: DEFINING THE PROJECT Your first task is to define the parameters of the project you have selected. This should include (but is not limited to) the following elements: - Project Scope Project Stakeholders including Project Sponsor Project Team Members Roles and Responsibilities of each Project Team Member Relationship of project to organisational objectives and other projects Reporting requirements Resource requirements Any records of evidence (diary notes/minutes/emaiis) for all consultations and communications conducted with relevant stakeholders and project personnel It is recommended that you refer to a Project Charter Document template to assist you with completing this component of the Assessment. Please refer to your Trainer for access to this particular document template. ASSESSMENT TASK 2: DEVELOP A PROJECT PLAN Your second task is to develop a Project Plan that will need to be \"signed off" for approval. The Project Plan should use the appropriate Project Management tools and incorporate (at a minimum): Project Scope Project Deliverables Project Stakeholders including Project Sponsor Project Team Members Roles and Responsibilities of each Project Team Member Relationship of project to organisational objectives and other projects Work breakdown Project Budget and how resources are to be allocated Timelines Reporting requirements Resource requirements Risk management strategies Methods and forms of recordkeeping and reporting Page 16 at 24 031009 Code: 02992.5 59953 COLLEGE etc No.: 21870 - Records of evidence (diary notes/minuteslemails) for all consultations and communications conducted with relevant stakeholders and project personnel to generate input and engagement in planning It is recommended that you refer to a Project Plan document template to assist you with completing this component of the Assessment. Please refer to your Trainer to access this particular document template. ASSESSMENT TASK 3: AFIRANGING PROJECT SIGN OFF Your third task requires you to obtain approval to implement your Project Plan. To complete this component of the Assessment, you will need to develop a Project Plan summary in the form of a Microsoft PowerPoint Presentation (or equivalent). You will need to deliver your presentation to your Trainer/Assessor who will complete the Observation Checklist which will constitute the official approval/signoff for the implementation of your Project Plan