SCENARIO You have been hired as a Restaurant Manager for a new exciting upcoming restaurant in downtown Toronto The owner, Mr Wandel, has come to you with the question of whether the organization should consider incorporating sustainable measures To provide Mr Wandel with supportive data for sustainable initiatives, both for the kitchen (back of house) and front of house you have gone ahead and researched recommendations along with suggestions on how to market them THE RESTAURANT Name The Eating Establishment Menu Traditional casual, eclectic menu items from barbecue, steaks, ribs, chicken, hamburgers and some unusual BBQ items such as watermelon, oysters just to name a few Opening times The restaurant is open for lunch and dinner Tuesday through Saturday Size 50 seats and another 8 at the bar with a patio seating 12 persons for a total of 70 potential seats Location At the corner of Yonge Street King Street, surrounded by businesses but also residential towers Pricing Mid priced Average $7 10 appetizers to $18 $30 main course Ambiance Service Relaxed, laid back atmosphere, table service Opening date 3 months from today THE TASK In your report to Mr Wandel, please answer the following questions What is Sustainable Marketing and why is it becoming more important than ever for businesses and consumers to incorporate it into their business strategy and daily lives respectively 3 marks Provide the following ideas which you, as the manager of the restaurant, can provide to the owner as a way to incorporate sustainability into the restaurant a 2 ideas for front of the house (all the places customers see, visit and interact with during their time at your restaurant) and b 1 idea for back of the house (all the behind the scenes action that customers typically do not see This usually includes the kitchen, where the food is prepped and cooked It can also include employee break rooms and any office space you might have), 2 marks for each idea for a total of 6 marks For the above ideas, outline 3 external marketing tactics that you recommend that the company use to build awareness to potential customers Think about social media, print media, etc Provide your rational on which platforms you would use and why 3 marks To prove to Mr Wandel that moving towards a more sustainable organization is the way to proceed, research and provide 1 example of a restaurant or hotel you have frequented or researched that you believe has done a great job in Sustainable Marketing and explain why 3 marks Following instructions, grammar, spelling, punctuation, citations 3 marks Length (500 800 )words

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SCENARIO: You have been hired as a Restaurant Manager for a new exciting upcoming restaurant in downtown Toronto. The owner, Mr. Wandel, has come to

SCENARIO:

You have been hired as a Restaurant Manager for a new exciting upcoming restaurant in downtown Toronto. The owner, Mr. Wandel, has come to you with the question of whether the organization should consider incorporating sustainable measures. To provide Mr. Wandel with supportive data for sustainable initiatives, both for the kitchen (back of house) and front of house you have gone ahead and researched recommendations along with suggestions on how to market them.

THE RESTAURANT:

Name: The Eating Establishment

Menu: Traditional casual, eclectic menu items from barbecue, steaks, ribs, chicken, hamburgers and some unusual BBQ items such as watermelon, oysters just to name a few.

Opening times: The restaurant is open for lunch and dinner Tuesday through Saturday.

Size: 50 seats and another 8 at the bar with a patio seating 12 persons for a total of 70 potential seats.

Location: At the corner of Yonge Street & King Street, surrounded by businesses but also residential towers.

Pricing: Mid-priced. Average $7-10 appetizers to $18-$30 main course

Ambiance/Service: Relaxed, laid back atmosphere, table service.

Opening date: 3 months from today.

THE TASK:

In your report to Mr. Wandel, please answer the following questions:

What is Sustainable Marketing and why is it becoming more important than ever for businesses and consumers to incorporate it into their business strategy and daily lives respectively? 3 marks
Provide the following ideas which you, as the manager of the restaurant, can provide to the owner as a way to incorporate sustainability into the restaurant.

a. 2 ideas for front of the house (all the places customers see, visit and interact with during their time at your restaurant) and

b. 1 idea for back of the house (all the behind-the-scenes action that customers typically do not see. This usually includes the kitchen, where the food is prepped and cooked. It can also include employee break rooms and any office space you might have),

2 marks for each idea for a total of 6 marks

For the above ideas, outline 3 external marketing tactics that you recommend that the company use to build awareness to potential customers. Think about social media, print media, etc. Provide your rational on which platforms you would use and why. 3 marks
To prove to Mr. Wandel that moving towards a more sustainable organization is the way to proceed, research and provide 1 example of a restaurant or hotel you have frequented or researched that you believe has done a great job in Sustainable Marketing and explain why. 3 marks
Following instructions, grammar, spelling, punctuation, citations. 3 marks