Scenario

You have been recently hired as a marketing manager for the selected product company. The organisation has been undertaking marketing activities and had some success in the past.

Now it's your goal to achieve strategic marketing objectives and reach your target audiences.

questions:

- what is the description of the selected product and its USP (Unique Selling Proposition)?

- what is the target audience for the selected product?

- What problem does the product solve?

- What are the 4 sources of information that you can access to analyse the market trends and competitors?

- what are the previous marketing activities from the organisation?

- how is the SWOT analysis on the selected product and target market?

- what is your new proposed digital marketing strategy?

- what are the two legal and two ethical requirements concerning marketing?

- which one is the current customer journey and marketing funnel in use?