Scenario/Introduction/Background Information:

Uses an appropriate set of tools and techniques to answer the following questions on JP Morgan Chase & Co.

URL: http://investor.shareholder.com/jpmorganchase/sec.cfm?doctype=Annual.

Task

1.Critique the strategic decisions made by the senior management with specific reference as to the impact that those decisions had upon the current financial health of the company.

2.Critically evaluate the financial performance of the company in the case study against the financial statements of its major competitors using appropriate analysis of data and application of relevant techniques and suggest what the future prospects of the company are vis--vis their competitors.

3.Based on your findings from questions one and two, provide recommendations on how you believe the company can improve on its financial performance over the next five years through business process re-engineering and bench marking.