Schick and Gillette spend huge sums of money each year to advertise their razors in an attempt to steal customers from each other.Suppose each year Schick and Gillette have to decide whether or not to spend money on advertising.If neither firm advertises, each will earn a profit of $2 million.If they both advertise, each will earn a profit of $1.5 million.If one firm advertises and the other does not, the firm that advertises will earn a profit of $2.8 million and the other will earn $1 million.

a.Use a profit matrix to depict the problem.

b.Suppose Schick and Gillette can write enforceable contract about what they will do.What is the cooperative solution?

c.What is the Nash equilibrium without a enforceable contract?Explain why this is the likely outcome?