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Schimpf Industries Incorporated has developed a new grinder, model WC - 1 3 , that is designed to offer superior performance to a comparable grinder

Schimpf Industries Incorporated has developed a new grinder, model WC-13, that is designed to offer superior performance to a comparable grinder sold by Schimpf's main competitor. The competing grinder sells for $80,000 and needs to be replaced after 9,700 hours of use. It also requires $19,400 of preventive maintenance during its useful life. Model WC-13's performance capabilities are similar to the competing product with two important exceptions-it needs to be replaced only after 38,800 hours of use and it requires $48,500 of preventive maintenance during its useful life. From a value-based pricing standpoint what range of possible prices should Schimpf consider when setting a price for model WC-13?
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$269,100 Value-based price $349,100
$80,000 Value-based price $320,000
$80,000 Value-based price $349,100
$269,100 Value-based price $320,000
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