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Schneider Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities

Schneider Electric manufactures power distribution equipment for commercial customers, such as hospitals and manufacturers. Activity-based costing was used to determine customer profitability. Customer service activities were assigned to individual customers, using the following assumed customer service activities, activity base, and activity rate:

Customer Service Activity Activity Base Activity Rate
Bid preparation Number of bid requests $400 per request
Shipment Number of shipments $80 per shipment
Support standard items Number of standard items ordered $25 per std. item
Support nonstandard items Number of nonstandard items ordered $150 per nonstd. item

Assume that the company had the following gross profit information for three representative customers:

1

Customer 1

Customer 2

Customer 3

2

Revenue

$120,000.00

$200,000.00

$160,000.00

3

Cost of goods sold

76,800.00

110,000.00

83,200.00

4

Gross profit

$43,200.00

$90,000.00

$76,800.00

5

Gross profit as a percent of sales

36.0%

45.0%

48.0%

The administrative records indicated that the activity-base usage quantities for each customer were as follows:

Activity Base Customer 1 Customer 2 Customer 3
Number of bid requests 14 38 55
Number of shipments 30 60 48
Number of standard items ordered 15 30 50
Number of nonstandard items ordered 5 70 80
Required:
a. Prepare a customer profitability report dated for the year ended December 31, 20Y8, showing (1) the income from operations after customer service activities, (2) the gross profit as a percent of sales, and (3) the income from operations after customer service activities as a percent of sales. Prepare the report with a column for each customer. Refer to the Labels and Amount Descriptions for exact wording of text entries. Be sure to complete the statement heading. Enter all amounts as positive numbers, except for a negative income from operations. Round percentages to the one decimal place. Colons will appear automatically.
b. Interpret the report in part (a).

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