Question
Schultz, E.J. (2016), Pepsi's new '1893' soda further blurs booze, soda marketing . Ad Age. Retrieved from: http://adage.com/article/cmo-strategy/pepsi-s-1893-soda-blurs-booze-soda-marketing/303407/ Who is Pepsi targeting with 1983?How does
Schultz, E.J. (2016), Pepsi's new '1893' soda further blurs booze, soda marketing. Ad Age. Retrieved from: http://adage.com/article/cmo-strategy/pepsi-s-1893-soda-blurs-booze-soda-marketing/303407/
Who is Pepsi targeting with 1983?How does it appeal to that group?
What is 1893's marketing mix (4Ps)?
What is the brand's sustainable competitive advantage?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
