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Schultz Electronics manufactures two large-screen television models: the Royale which sells for $1,600, and a new model, the Majestic, which sells for $1,300. The production

Schultz Electronics manufactures two large-screen television models: the Royale which sells for $1,600, and a new model, the Majestic, which sells for $1,300. The production cost computed per unit under traditional costing for each model in 2020 was as follows.

Assign overhead to products using ABC and evaluate decision.

Traditional Costing

Royale

Majestic

Direct materials

$700

$420

Direct labor ($20 per hour)

120

100

Manufacturing overhead ($38 per DLH)

228

190

Total per unit cost

$1,048

$710

In 2020, Schultz manufactured 25,000 units of the Royale and 10,000 units of the Majestic. The overhead rate of $38 per direct labor hour was determined by dividing total expected manufacturing overhead of $7,600,000 by the total direct labor hours (200,000) for the two models.

Under traditional costing, the gross profit on the models was Royale $552 or ($1,600 $1,048), and Majestic $590 or ($1,300 $710). Because of this difference, management is considering phasing out the Royale model and increasing the production of the Majestic model.

Before finalizing its decision, management asks Schultzs controller to prepare an analysis using activity-based costing (ABC). The controller accumulates the following information about overhead for the year ended December 31, 2020.

Activities

Cost Drivers

Estimated Overhead

Expected Use of Cost Drivers

Activity-Based Overhead Rate

Purchasing

Number of orders

$1,200,000

40,000

$30/order

Machine setups

Number of setups

900,000

18,000

$50/setup

Machining

Machine hours

4,800,000

120,000

$40/hour

Quality control

Number of inspections

700,000

28,000

$25/inspection

The cost drivers used for each product were:

Cost Drivers

Royale

Majestic

Total

Purchase orders

17,000

23,000

40,000

Machine setups

5,000

13,000

18,000

Machine hours

75,000

45,000

120,000

Inspections

11,000

17,000

28,000

Instructions Please use an Excel spreadsheet for your answers, clearly marking the answers to each requirement (a) (c)

a. Assign the total 2020 manufacturing overhead costs to the two products using activity-based costing (ABC) and determine the overhead cost per unit.

b. What was the cost per unit and gross profit of each model using ABC?

c. Are managements future plans for the two models sound? Explain.

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