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Schultz Electronics manufactures two ultra high-definition television models: the Royale which sells for $1,480, and a new model, the Majestic, which sells for $1,270. The

Schultz Electronics manufactures two ultra high-definition television models: the Royale which sells for $1,480, and a new model, the Majestic, which sells for $1,270. The production cost computed per unit under traditional costing for each model in 2017 was as follows.

Traditional Costing

Royale

Majestic

Direct materials

$600

$410

Direct labor ($20 per hour)

120

100

Manufacturing overhead ($43 per DLH)

258

215

Total per unit cost

$978

$725

In 2017, Schultz manufactured 25,000 units of the Royale and 10,000 units of the Majestic. The overhead rate of $43 per direct labor hour was determined by dividing total expected manufacturing overhead of $8,595,000 by the total direct labor hours (200,000) for the two models. Under traditional costing, the gross profit on the models was Royale $502 ($1,480 $978) and Majestic $545 ($1,270 $725). Because of this difference, management is considering phasing out the Royale model and increasing the production of the Majestic model. Before finalizing its decision, management asks Schultzs controller to prepare an analysis using activity-based costing (ABC). The controller accumulates the following information about overhead for the year ended December 31, 2017.

Activity Cost Pools

Cost Drivers

Estimated Overhead

Expected Use of Cost Drivers

Activity-Based Overhead Rate

Purchasing Number of orders $1,343,100 40,700 $33/order
Machine setups Number of setups 959,400 18,450 $52/setup
Machining Machine hours 5,404,500 120,100 $45/hour
Quality control Number of inspections 888,000 29,600 $30/inspection

The cost drivers used for each product were:

Cost Drivers

Royale

Majestic

Total

Purchase orders 16,900 23,800 40,700
Machine setups 5,050 13,400 18,450
Machine hours 74,400 45,700 120,100
Inspections 11,000 18,600 29,600

(a)

Assign the total 2017 manufacturing overhead costs to the two products using activity-based costing (ABC) and determine the overhead cost per unit. (Round cost per unit to 2 decimal places, e.g. 12.25.)

(b)

Calculate cost per unit of each model using ABC

(c)

Calculate gross profit of each model using ABC

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