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Schwab has found that the typical customer for their Mutual Fund products is someone who is cautious about new ideas. They know that these clients
Schwab has found that the typical customer for their Mutual Fund products is someone who is cautious about new ideas. They know that these clients are often older investors who do not want to make changes to how they invest because they are more set in their ways. For Schwab, the primary target market for these investment products, in terms of the adoption curve are the
innovators
early adopters
early majority
late majority
laggards
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