Scope : 3,918 customers worth $7.06M who have made 354.3K transactions Bar of segments Segment Profile Move To RFM Segment Detailed views and Scatterplots RFM Segment Names % of Total 40% 39% Distinct % of Total count of Monetary Customer ID Value along Distinct Avg Final RFM (copy) along Final RFM count of Monetary Avg. Avg. Segments RFM Segment Names Final RFM Segments, Customer ID Value Monetary Value FrequencyRecency_value 30% Segments, RFM (copy) RFM Segment 24% Segment Names Names % of Total Distinct count of Customer ID (c.. 20% Segment 1 High Value Loyal 10.36% 47% 406 $3.345K $8.238 365 2,932 12% 10% 10% 7% 696 High Value Loyal(At Segment 2 7 20%% 15% 282 $ 050K $3, 23 211 2,970 Risk) 1% 0% 50% 47% Segment 3 Passive 38.74% 13% 1 518 190_K S_96 46 ,984 40% High Value, Need to be Segment 4 6 .6.. 12% 2:3 1, 7K $3.466 61 2,965 Nurtured Medium-Low Value, 30% Segment 5 Lapsed/ Dormant 23.4% 5/ 349K $371 3,472 % of Total Monetary Value Customers 20% Segment 6 Exploring Customers 1 2.25% 5% $34-K 03 1434 15% 1396 1296 10% Segment 7 High Value, Lapsed 596 59% v0% 3% .9 $186K $4,76_ 115 3,136 Dormant Customers 296 0% RFM Segment Names Risk) Passiv e Nurtured High Value Loyal Medium-Low Value, Lapsed/ Dormant Customers Medium -Low V.. High Value Loyal High Value Loyal(At Risk) Exploring Customers Exploring Custome.. Dormant Customer High Value, Lapsed High Value Loyal(At High Value, Need to be Passive High Value, Lapsed Dormant Customers High Value, Need to be Nurtured