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Scott is the business head of a software development firm that wants to increase its market share to 3 0 percent in the next 5

Scott is the business head of a software development firm that wants to increase its market share to 30 percent in the next 5 years. The company feels that the best way to go about this is to acquire smaller firms that have a promising talent pool. In his capacity as a business head, Scott is required to plan how the company will arrange for the necessary finances for these acquisitions. Scott is engaging in for the firm.
strategic planning
operational planning
product planning
tactical planning
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