Search for and view advertising campaigns about not drinking and driving - may be a poster or a video.

• Why did you choose this particular advertisement?
• What types of advertisements would be most effective for your peer group? Why?
• Is there a demographic that you feel like is absent from advertisements? Should there be more advertisements that are targeted towards a particular age, gender, or ethnicity?
• Where are these ads most likely to be viewed?
• Your book talks about modifying risky behaviors. Would these ads be effective in changing behavior?