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Search the Laking Toyota and Palladino Honda websites and other information on the internet regarding these two dealerships. (Unit sales statistics can be found at
Search the Laking Toyota and Palladino Honda websites and other information on the internet regarding these two dealerships. (Unit sales statistics can be found athttp://www.desrosiers.ca/). Compare and contrast them on brand awareness, brand loyalty, brand associations and brand identity. What can you discern about the owners? Do they contribute to the brand? What are the proof points or touchpoints for each brand? What observations and recommendations would you make to either brand?
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