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Sears was the leader in catalog sales and spent millions in building mail - order plants to fulfill their catalog orders. How did Sears innovate
Sears was the leader in catalog sales and spent millions in building mailorder plants to fulfill their catalog orders. How did Sears innovate to maintain their market presence post World War l
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began transitioning to online sales
complement their catalog only business with physical retail stores
shut down their mailorder business and only operate physical retail stores
begin printing colored catalogs to increase sales
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