Seasonal Seating Company is currently selling 2,200 oversized bean bag chairs a month at a price of $90 per chair. The variable cost of each chair sold includes $65 to purchase the bean bag chairs from suppliers and a $3 sales commission. Fixed costs are $5,000 per month. The company is considering making several operational changes and wants to know how the change will impact its operating income. Read the Requirement 1. Prepare the company's current contribution margin income statement. (Use parentheses or a minus sign for an operating loss.) Requirement 2. Calculate the change in operating income that would result from implementing each of the following independent strategy alternatives. Compare each alternative to the current operating income as you calculated in Requirement 1 . Consider each alternative separately. a. Alternative 1: The company believes volume will increase by 20% if salespeople are paid a commission of 6% of the sales price rather than the current $3 per unit. (Use parentheses or a minus sign for an operating loss.) Operating income from implementing these changes would by from Requirement 1. b. Alternative 2: The company believes that spending an additional $5,500 on advertising would increase sales volume by 6%. (Use parentheses or a minus sign for an operating loss.) b. Alternative 2: The company believes that spending an additional $5,500 on advertising would increase sales volume by 6%. (Use parentheses or a minus sign for an operating loss.) Operating income from implementing these changes would by from Requirement 1. c. Alternative 3 : The company is considering raising the selling price to $98, but believes volume would drop by 28% as a result. (Use parentheses or a minus sign for an operating loss.) Operating income from implementing these changes would by from Requirement 1. d. Alternative 4: The company would like to source the product from domestic suppliers who charge $15 more for each unit. Management believes that the "Made in the USA" label would increase sales volume by 20% and would allow the company to increase the sales price by $11 per unit. In addition, the company would have to spend an additional $1,500 in marketing costs to get the word out to potential customers of this change. (Use parentheses or a minus sign for an operating loss.) Operating income from implementing these changes would by from Requirement 1. 1. Prepare the company's current contribution margin income statement. 2. Calculate the change in operating income that would result from implementing each of the following independent strategy alternatives. Compare each alternative to the current operating income as you calculated in Requirement 1. Consider each alternative separately. a. Alternative 1: The company believes volume will increase by 20% if salespeople are paid a commission of 6% of the sales price rather than the current $3 per unit. b. Alternative 2: The company believes that spending an additional $5,500 on advertising would increase sales volume by 6%. c. Alternative 3 : The company is considering raising the selling price to $98, but believes volume would drop by 28% as a result. d. Alternative 4: The company would like to source the product from domestic suppliers who charge $15 more for each unit. Management believes that the "Made in the USA" label would increase sales volume by 20% and would allow the company to increase the sales price by $11 per unit. In addition, the company would have to spend an additional $1,500 in marketing costs to get the word out to potential customers of this change
