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Seattle - based Theo Chocolate makes organic and Fair Trade chocolate bars. Its management team includes CEO Etienne Patout. Suppose Patout were considering whether Theo

Seattle-based Theo Chocolate makes organic and Fair Trade chocolate bars. Its management team includes CEO Etienne Patout. Suppose Patout were considering whether Theo Chocolate should branch out and start selling other items in addition to its chocolates, such as locally made baked goods. This is acorporate-level strategic decision. To make this decision, Patout would have to take which of the following actions? Check all that apply.
Evaluate the resources the company has available to allocate between the chocolate industry and the baked goods industry.
Choose whether to adopt a low-cost, differentiation, or focus structure for the new industry.
Identify the profitability profile for different types of products.
Determine what kinds of industries Theo Chocolate should be in.

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