Question
SECOND DECISION TO MAKE International issues; US sales: obsolete wine and China low demand. PROBLEM 2 OPTIONS TO SELECT OPTION CHOSEN 1) Discard all obsolete
SECOND DECISION TO MAKE
International issues; US sales: obsolete wine and China low demand.
PROBLEM 2
| OPTIONS TO SELECT | OPTION CHOSEN | |
| 1) | Discard all obsolete wine in the US (estimated at a significant value!) and reduce the price of our premium wines, at least in the short term. | |
| 2) | Increase marketing activity in both locations to drive sales volumes, lobby governments and industry for more favorable tax treatments on entertainment spending. | |
| 3) | Cut wine production and sell-off vineyards to match the reduced demand. | |
| 4) | Increase discounting to wholesalers and retailers in all locations. |
3. How useful was your scorecard in acting as a warning signal about any of the scenario issues that arose?
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Intermediate Microeconomics and Its Application
Authors: Walter Nicholson, Christopher M. Snyder
12th edition
978-1133189022, 1133189024, 1133189032, 978-1305176386, 1305176383, 978-0357687000, 978-1133189039
