SECOND DECISION TO MAKE

International issues; US sales: obsolete wine and China low demand.

PROBLEM 2

	OPTIONS TO SELECT	OPTION CHOSEN
1)	Discard all obsolete wine in the US (estimated at a significant value!) and reduce the price of our premium wines, at least in the short term.
2)	Increase marketing activity in both locations to drive sales volumes, lobby governments and industry for more favorable tax treatments on entertainment spending.	?
3)	Cut wine production and sell-off vineyards to match the reduced demand.
4)	Increase discounting to wholesalers and retailers in all locations.

BALANCED SCORECARD RESULTS FINANCIAL CUSTOMER INTERNAL BUSINESS PROCESSES LEARNING & GROWTH Customer satisfaction Production waste and Return on investment Employee index scrap engagement index Total cost of goods Employee safety Training and Market share sold per case (LTIFR) development hours per employee WD operating Rate of employee income/divisional Quality index Sustainability: total participation in carbon emissions community profit engagement projects Positive change OK No change Negative change Email Video Chat Winetube BSC