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EXERCISE: Develop an EFE Matrix for Coca- Cola Purpose: This exercise will give you practice in developing an EFE Matrix. An EFE Matrix summarizes the results of an external audit. This is an important strategic-planning tool widely use by strategists. Instruction: Prepare an EFE Matrix for CocaCola. Refer to the Cohesion Case (p. 56) and to Exercise 1A (p. 65), if necessary, to identify external opportunities and threats. Make sure the factors you include are actionable, quantitative, comparative, and specific. You may use the online sources listed in Table 3 7. Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible