Secondary Data Analysis Assignment

You are the owner of a marketing research company. One of your clients is a real estate developer who is planning to build a new apartment/condo complex in one of these three areas: Bethesda, MD, Alexandria, VA, or Washington, DC. Specifically, your client wants to build a complex that attracts pet owners. The client would like to build this complex in an area that (a) has a high number of people with pets, and (b) is in need of a complex like this.

Your client would like you to identify the area and some of the amenities this complex should have. For instance, should it be a rental complex or a condo complex? What is the demographic and psychographic profile of the target market? The client has a list of questions below and would like you to find the answers to them.

Use the databases discussed in class (and other trustworthy resources) to find information that might help the client.

Questions:

1.What is the demographic and psychographic profile of a potential target market?

2.What is the best location for this complex? (Which of these three areas? Near a certain landmark, such as a park? etc).

3.Should it be a rental complex or a condo complex?

4.Should it be a high-end complex or something more economical?

5.What are some amenities the target market would prefer?

Task:

For each question:

(a)find 2-3 sources (a report, census data, a website etc), briefly outline what each source found and how it relates to the question, and

(b)outline a recommendation based on your search results.

Note: If you find a report that answers several of these questions, you are allowed to use that report for each of the questions it addresses.

References

Make sure you list your references!