Section 1 Oral B has recruited your expertise as UX/UI researcher and designer to create a smarter electric toothbrush. The idea is to design an electric toothbrush with a variety of sophisticated data-tracking features including a music player, ways to sense how well the users were brushing every single tooth, and even how sensitive their gums were. For the situation provided, write down a qualitative essay on how the five stages of design thinking during UX-UI research phase. You should image at least one hypothetical scenario for each stage. [25 Marks] Section 2 Oral B has recruited your expertise as UX/UI researcher and designer to create a smarter electric toothbrush. The idea is to design an electric toothbrush with a variety of sophisticated data-tracking features including a music player, ways to sense how well the users were brushing every single tooth, and even how sensitive their gums were. Three questions: 1. Suggest how would you implement effective CX-elements in the situation provided. [20 Marks] 2. Identify touchpoints (CJM) in a digital design [20 Marks] 3. Ethical design concerns [10 Marks] Section 3 Oral B has recruited your expertise as UX/UI researcher and designer to create a smarter electric toothbrush. The idea is to design an electric toothbrush with a variety of sophisticated data-tracking features including a music player, ways to sense how well the users were brushing every single tooth, and even how sensitive their gums were. Three questions: 1. UIdesign related suggestions. Refer to UIdesign principles and Bertin's Visual Variables [10 Marks] 2. Creating customer personas, perform market segmentation, apply J TDF or conversion framework [10 Marks] 3. How a too] (e. g. Spark Toro, Google Analytics, F acebook Business Insight, Amplitude, Slack etc.) can be used to understand or solve a given customer- centric problem? [5 Marks]