Section $1-$ Part A

This section consists of $20$ multiple choice worth one mark each.

This section is compulsory.

Cognitive learning assumes:

A$)$ Learning is self$-$directed

B$)$ Learning is marketer$-$directed

C$)$ Learning is as a result of unfulfilled needs

D$)$ Both A and $C$ are true

Intergenerational brand transfer is best explained by:

A$)$ Behavioural Learning

B$)$ Observational Learning

C$)$ Cognitive Learning

D$)$ None of the above

An annual competition where a single customer wins $10,000$ in groceries is an example of:

A$)$ Corporate Responsibility

B$)$ Random Reinforcement

C$)$ Shaping

D$)$ Fixed Reinforcement