SECTION 1 - Study Unit 1 - Marketing = shareholder value creation [20] 1.1 In the past year, a shareholder in a listed services organisation achieved a share price gain of R370 and received dividends of R7 per share. The current share price is R1 952 Discuss what this means to the shareholder with respect to shareholder wealth. 1.2 Explain how marketing may have contributed to this increase in shareholder wealth? (5) 1.3 With reference to an online shopping organisation of your choice, discuss two ways that the company can measure its achievement of the customer perspective of the balanced Scorecard and why these are important for increasing brand equity. Indicate the customer-related metrics that can be used in each case. Provide a brief, one-sentence, and correctly referenced introduction to the company you have chosen. Your example must have correctly referenced sources (in-text and reference list). No marks will be awarded for an incorrectly referenced example. Copying from another student is plagiarism and will result in disciplinary action. (9) 4