Section 2: Promote public relations within your organisation

Complete the table to show how you promoted public relations within your organisation.

If the meeting was not viewed in person by your assessor, attach a recording to your portfolio.

Meeting

Who did you meet with?

How did you adhere to organisational requirements at the meeting?

Attach proof of your meeting invite to your portfolio (such as a screen shot))

Attach proof of how you adhered to organisational requirements at the meeting (such as a summary email, Agenda or minutes of meeting).

Performance improvement

Summarise the feedback you received about your own performance and team skills.

Process improvement

Summarise the improvement suggestions related to the PR processes.

Attach the updated policy and procedure to your portfolio. Make sure you highlight the changes you made to include the improvement suggestions.

Support team members

How did you support team members to implement the improvement changes?

Attach proof to your portfolio.

might help

You have been asked to manage the public relations processes to support these goals. Your team consists of:

• yourself (communications manager)
• social media officer
• editor/publisher
• public relations officer.

Organisation's goals(might help)

All courses are to be offered in an online, interactive self-study format as well as face-to-face tuition.

• Re-engage with the international market (post-pandemic).
• Increase local student enrolments.
• Make a visible contribution towards sustainability and improving the environment.

Policy and Procedures

• No member of[GBC]should communicate in any form with journalists without permission from the Communications Manager.
• All media enquiries should be directed to the Communications Officer.
• All employees should provide information as quickly as possible to enable the Communications Officer to prepare an accurate statement.
• All statements should be reviewed by the editor/publisher and approved by the Communications Manager before being released.
• All media interviews are to be carried out with support and guidance from the Communications Team.
• Training must be provided to ensure staff are aware of any corporate sensitivities and general controversial issues.
• Employees should alert the Communications Manager to any sensitive or controversial issues that are likely to attract negative media attention as soon as possible.
• The Communications Manager provide advice on how best to attract positive media coverage for good news, events and projects.
• All media releases must be consistent with the[GBC's] strategic direction and values
• The Communications Team will respond to any inaccurate or negative media coverage
• All staff are responsible for ensuring that they do not post social media content (on any account), that may reflect adversely on themselves or the[GBC].
• Photographs or video should not be used in publicity material without consent from staff or members of the public.
• Any member of the public who is videoed or has their photograph taken to be used in publicity material for the[GBC] or to promote its services needs to sign a 'Photo Consent' form (Parental consent should be given for any patients under 18 years of age).
• The Communications Team is responsible for managing all VIP/celebrity visits to the[GBC] (for example: MPs, celebrities and sports people).
• No donation visits, however small or large, should take place without being logged and appropriate staffing organised to accompany the visiting members of the public.
• All feedback received from students or other public members must be passed on to the Communications team and documented in a Feedback Register.
• All meetings that take place within the communications team must be documented in written format (such as an email to all participants).