Section 2: This exercise is on conjoint analysis. Marks: 20 An automobile manufacturer, ABC, is considering launching an electric passenger vehicle in the market. They conducted surveys on preference ranking for various attributes that were deemed important. Following is the summary of the regression coefficients Partworths Adjusted Range Importance part- worths Range 600 km vs 520km 16 Range 400 km vs 520km -20 Benchmark: Range 520km 0 Self-parking 30 Benchmark: No self-parking 0 Tesla vs ABC 10 Benchmark make/brand: ABC 0 Price $80,000 vs $70,000 -12 Price $60,000 vs $70,000 12 Benchmark Price: $70,000 0 0-60mph: 4.0sec vs 3.5 sec -5 0-60mph: 3.2sec vs 3.5 sec 8 Benchmark 0-60mph: 3.5 sec 0 Horse-power: 500 vs 400 15 Horse-power: 450 vs 400 10 Benchmark Horsepower: 400 0 Total 1. Please complete the above Table - shaded cells only. (0.3 mark for each cell x 30 cells = 9) 2. How much more are the consumers willing to pay for Tesla Model 3 vs ABC Model 88, where the specs are as follows: (6 marks) Tesla Model 3: Range 520km, Self-parking, 0-60mph: 3.2 sec, Horsepower 450 ABC Model 88: Range 600km, Self-parking, 0-60mph: 4 sec, Horsepower 400 3. List the attributes in terms of importance: descending order (most important first, followed by the second most important, and so on) (5 marks) Total marks = 9 +6 +5 =20 Write your answer here