SECTION A [100 Marks] Read the case study carefully and answer the questions that follow. Technology in Business: 5 Successful Cases When Companies Succeeded in Digital Business technology has been rapidly changing the world for years. Market research shows that these are not tech companies only that have found business technology vasty improving their efficiency. 52% of companies worldwide report an increase in worker productivity, 49% - beter performance, and 46% - better customer experience after digital renovation. Domino's Pizza: Context: Domino's Pizza is one of the biggest pizza restaurant chains in the world. This is an international business operating in more than 83 countries. The business started its journey pretty successfully. In 2007 , the stock price of Domino's Pizza was $32.25. This was a good rise compared to $14.70 in 2004 . But in 2008 , things started to change. Domino's experienced a steady decine. In October of the same year, their stock price was only $5.95. The team started to look for ways to revamp the business and grow again. Challenge: Drop in demand and decrease in popularity. Domino's Pizza had to transform their service delivery and bring more value to customers. Solution: Domino's team understood that making tasteful pizzas is not enough in the competitive environment. Technology and business had to be brought together to produce extra value. This value would help the company stand out and immediately attract client attention. The team knew that if you offer customers a better service at the same price, they will choose you over the competiors. This was the point when Domino's turned into a techsavy company. Business technology was one of the tools that heiped the business fight crisis. They started to integrate business technology to improve agility. The company's concept of Domino's Anyware enables clients to order their favourte pizza via dozen of channels. This makes it very convenient for people to make an order regardless of where they are. Namely, you can order via Smart TV, Facebook Messenger, Alexa, and even Twitterl Twitter is probably the most impressive and unusual place to make orders. But it works. And here is how: Domino's Pizza makes this possble with the help of Artificial Intelligence and Machine Leaming. Smart chatbots integrated into different digital channels process big volumes of data. They are also capable of automating order fulfilment. All you need to make use of Domino's Arryware is to have your Pizza account registered. All the information, including the one about your favourite crders, will be automaticaly extracted from the account. Chatbots enable users to place and track their orders, speed up order processing, and improve the When the pandemic attacked humanity, Domino's also found a way to adjust. They offered the so-called Carside Delivery option. It is the delivery method that enables clients to choose a side of the car where their order will be delivered. If, for instance, a customer sits in the front seat, the delivery person will put the order in the back seat. Value: How does technology help business? Let's see. With technology. Domino's has become a company delivering multi-experience client service. Customers truly enjoy the corvenience that Dorrino's offers. The opportunity to order pizza nearly anywhere makes the business a part of a customer's daily routine. Clients see the presence of the business in many channels. This sets a robust connection with the audience. Figures point to great results, too. This year, Domino's increased their slock price to $396.96. Source: httes/llorbytes combloglop-most-moressive-cases-when-lectinglogr-he bed-businesses Answer ALL the questions in this section. Question 1 (25 Marks) Discuss the key features of e-commerce that makes it different from any previous technologies. Question 2 (25 Marks) Security of today's internet-networked e-business enterprises is a major chalenge. Vial network links and business flows need to be protected from external attack by cyber criminals or subversion by the criminal or irresponsible acts of insiders. Describe Five (5) of the various securty tools and defensive measures that Domino's Pizza may use to protect their information systems. Question 3 (30 Marks) Which information systems tools can Domino's Pizza use to support the marketing function? Question 4 (20 Marks) Discuss the characteristics and benefits that Electronic Data Interchange (EDI) has to offer an organisation such as Domino's Pezza