SECTION A (Answer ONE question) Question 1 Thanos Hotels is a privately owned company with a reputation for operating the best hotels in Cyprus, including the most successful luxury resort in the Mediterranean. The company was founded 40 years ago by the late Alecos Michaelides, who built the group's first hotel in Famagusta. Thanos Hotels has proven that the exceptional quality of its properties is the main driver of its operations. By offering an outstanding service experience and creating long lasting memories for our guests, we achieve a high repeat guest ratio. Thanos Hotels has extensive experience in repositioning existing properties quickly and cost-effectively and also at managing new build projects. The Company has now decided to expand its operations beyond its own hotels, looking for opportunities that fit with its philosophy. Thanos Hotels offers hotel owners and developers the chance to position their hotel in the luxury segment without sacrificing its individual identity. We have a proven ability and expertise to reposition existing properties in a timely and cost-effective manner. As a team, we are nevertheless creative and design-led. Ours is a young and dynamic management structure with a hands-on approach that encourages fluid communication between head office and the hotel's management. We work on complete projects from concept to implementation - from design to development, to operational policies and standards, to sales, marketing and financial returns. We never forget the need for profit and profit growth - our focus on product quality as our main driver results in high accommodation rates, evenue per room and always with respect to the environment. b) a) Explain the importance of forming a PESTLE analysis for the organisations. Based on the concept of Thanos Hotels above form a PESTLE analysis for the company taking into consideration the latest developments with the coronavirus and the war in Ukraine.